After my research I have come to the conclusion that the distributor I would like to use would be Future Publishing Ltd.

This is because my choice of magazine is rock and this distributor is prominent in the publishing and distributing of magazines including rock.

Future is a well known media company which focus on selling a number of magazines here are some: ‘Official Xbox Magazine Rhythm SFX T3 Total Film Total Guitar Triathlon Plus Windows: The Official Magazine Your Family Tree’ this was taken from Wikipedia.

This means my magazine would fit in with the institution, as the company publishes a number of rock magazines already, this also means they will know how to distribute and sell the magazine well. This consists with the likes of metal hammer and total guitar, due to the company being well known my magazine will immediately be put in good hands and will have a high chance of large selling rates, they also use convergence such as TV and radio, which means my magazine may be promoted further than I expect.

My magazine would be complimentary to future, due to them not currently selling a rock-based magazine weekly, this means it will add to their portfolio as well as help my product in promotion. It also means that Future will be able to compete with their competition such as Bauer who produce Kerrang! weekly, which is a top selling rock magazine. I also feel like my magazine will do better with Future than the likes of IPC or Bauer as these companies already have iconic rock magazines which means there is more likely to be a place for my magazine at Future.