After my research I have come to the conclusion that the distributor I would like to use would be Future Publishing Ltd.

This is because my choice of magazine is rock and this distributor is prominent in the publishing and distributing of magazines including rock.

Future is a well known media company which focus on selling a number of magazines here are some: ‘Official Xbox Magazine Rhythm SFX T3 Total Film Total Guitar Triathlon Plus Windows: The Official Magazine Your Family Tree’ this was taken from Wikipedia.

This means my magazine would fit in with the institution, as the company publishes a number of rock magazines already, this also means they will know how to distribute and sell the magazine well. This consists with the likes of metal hammer and total guitar, due to the company being well known my magazine will immediately be put in good hands and will have a high chance of large selling rates, they also use convergence such as TV and radio, which means my magazine may be promoted further than I expect.

My magazine would be complimentary to future, due to them not currently selling a rock-based magazine weekly, this means it will add to their portfolio as well as help my product in promotion. It also means that Future will be able to compete with their competition such as Bauer who produce Kerrang! weekly, which is a top selling rock magazine. I also feel like my magazine will do better with Future than the likes of IPC or Bauer as these companies already have iconic rock magazines which means there is more likely to be a place for my magazine at Future.

Media Institutions 

A media institution is a company that owns a group of mass media such as publishing ands the TV and is responsible for production and marketing of media texts such as magazines.  Examples of media institutions include:

·      British Sky Broadcasting (BSB)

·      Cable News Network (CNN)

Bauer: Music, Kerrang

Emap: Retail, Health, Fashion, Architecture and Construction 

British Board of Film Classification (BBFC)

British Broadcasting Corporation (BBC)

Future PLC: Classic Rock/Metal

This is a typical rap magazine; it is immediately obvious due to the iconic rapper, Eminem, on the front cover.

The main image is a typical medium shot, with the model having a direct mode of address to the reader/ audience. This is a typical use of bait to the reader as it is used to hook the reader, as it feels personal like the model is looking at you. The rapper is wearing a ‘tank’ top, and showing off his tattoos, which is typically connoted with the ‘rapper’ image.

The masthead is typical as it is central and above the image. However the model is blocking some of the typography, this suggests that the magazine is iconic and has already got a well established cliental. The colours used meet the three-colour principle, as they use red, black and grey. These are typical ‘bad boy’, ‘rapper’ colours as they are typical colours of the clothes that rappers wear. These colours also meet the needs of the target audience. The main cover lines are in red as this links with the masthead.

All the cover lines link into hooking in the target audience as they all link in with the idea of finding out more about the genre. I will use this idea when making my own magazine.

The image sits perfectly as the masthead and cover lines are not forced to fit around the image, this makes it look professional and appealing to any potential buyer. The backing colour contrasts well as it doesn’t make the magazine look dull or unwelcoming.

I will use this idea of a simple, but effective approach to the target audience with the use of one single main image which sits perfectly to fit in the other needed conventions such as the mast head and cover lines.