This is a typical rap magazine; it is immediately obvious due to the iconic rapper, Eminem, on the front cover.

The main image is a typical medium shot, with the model having a direct mode of address to the reader/ audience. This is a typical use of bait to the reader as it is used to hook the reader, as it feels personal like the model is looking at you. The rapper is wearing a ‘tank’ top, and showing off his tattoos, which is typically connoted with the ‘rapper’ image.

The masthead is typical as it is central and above the image. However the model is blocking some of the typography, this suggests that the magazine is iconic and has already got a well established cliental. The colours used meet the three-colour principle, as they use red, black and grey. These are typical ‘bad boy’, ‘rapper’ colours as they are typical colours of the clothes that rappers wear. These colours also meet the needs of the target audience. The main cover lines are in red as this links with the masthead.

All the cover lines link into hooking in the target audience as they all link in with the idea of finding out more about the genre. I will use this idea when making my own magazine.

The image sits perfectly as the masthead and cover lines are not forced to fit around the image, this makes it look professional and appealing to any potential buyer. The backing colour contrasts well as it doesn’t make the magazine look dull or unwelcoming.

I will use this idea of a simple, but effective approach to the target audience with the use of one single main image which sits perfectly to fit in the other needed conventions such as the mast head and cover lines.