Tuesday, 16 September 2014

Title: VOGUE
Price: £3.99
Frequency: Monthly

The front cover has typically one central image; this makes the model the main focus point of the magazine straight away. They have used an iconic model, Taylor Swift, who is well know for her musical talents, and this will straight away create a target audience of her fans as well as the normal buyers of the magazine. The shot they have used is a long shot; this is UN typical of magazines as the normal shot for a main image is a medium shot. However this shot has been used as an image of perfection, the reader can see her whole body and this is used as bait to the audience feeling the need to look like this and that if they purchase the magazine they may achieve these looks. The model has a direct mode of address to the reader and this can be seen as personal, therefore engaging the reader to purchase the magazine.

The sell lines used are all aimed at a specific target audience as they all link to feminine things such as ‘style fixes for every figure’ and ‘the bad boy appeal’, these leave enigma thoughts in the reader and entices them to buy the magazine to find out more.

The magazine keeps the three-colour principle by the use of pink, white and black fonts, this keeps a simplistic but catchy, professional look to the magazine and is not to busy for the reader. The colours also meet the needs of the target audience as pink and white are typical girlie colours.

There are four different types of typography used on the front cover, the masthead stands out the most, as it is large and in a bright pink simple font, we know straight away that the magazine is iconic as the models head blocks out on of the letters but you still know what it is saying.  The other fonts used do not stand out as much but are all used to add an elegant, feminine, touch. For example the italic writing looks classy and the bold writing stand out to grab the attention of the reader.


The target audience ranges from 19-35 year olds that are female, this is due to the sophistication of the magazine meeting the needs of older generation and also because of the expense.










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